Work Collection

Work Collection

Work Collection

Packaging Design

Packaging Design

Packaging Design

MasterChef Utensil Set Packaging Design


For this project, I designed packaging for the MasterChef "Utensil Set" from the Urban Collection, aimed at upscale department stores like the Dutch Bijenkorf and Macy’s. The goal was to create a standout design that reflects the chic urban lifestyle of the collection.


To add a playful twist, I animated the utensils, giving them distinct personalities as if they were part of a bustling city. This approach infused the design with whimsy while maintaining the elegance and quality of the MasterChef brand. Each utensil was crafted with a unique "character" that embodies the energy of modern urban life.

Incorporating the MasterChef logo prominently and using a sleek, modern color palette, the design balances fun and refinement, appealing to both culinary enthusiasts and casual shoppers in high-end retail spaces.

MasterChef Utensil Set Packaging Design


For this project, I designed packaging for the MasterChef "Utensil Set" from the Urban Collection, aimed at upscale department stores like the Dutch Bijenkorf and Macy’s. The goal was to create a standout design that reflects the chic urban lifestyle of the collection.


To add a playful twist, I animated the utensils, giving them distinct personalities as if they were part of a bustling city. This approach infused the design with whimsy while maintaining the elegance and quality of the MasterChef brand. Each utensil was crafted with a unique "character" that embodies the energy of modern urban life.

Incorporating the MasterChef logo prominently and using a sleek, modern color palette, the design balances fun and refinement, appealing to both culinary enthusiasts and casual shoppers in high-end retail spaces.

MasterChef Utensil Set Packaging Design


For this project, I designed packaging for the MasterChef "Utensil Set" from the Urban Collection, aimed at upscale department stores like the Dutch Bijenkorf and Macy’s. The goal was to create a standout design that reflects the chic urban lifestyle of the collection.


To add a playful twist, I animated the utensils, giving them distinct personalities as if they were part of a bustling city. This approach infused the design with whimsy while maintaining the elegance and quality of the MasterChef brand. Each utensil was crafted with a unique "character" that embodies the energy of modern urban life.

Incorporating the MasterChef logo prominently and using a sleek, modern color palette, the design balances fun and refinement, appealing to both culinary enthusiasts and casual shoppers in high-end retail spaces.